Maple Leaf Foods (MFI) ran 10% on its Q1 results, which beat small on revenue thanks to strength in poultry - where double-digit growth in the premium category…

… came during a period where the rest of the market struggled, with Loblaw reporting declines of a similar magnitude during Q1…
I just got an example this morning on chicken, where our customers, they are buying more into the opening price point of chicken, and they’re buying less of the free form.
… resulting in a 2% market share gain for MFI. Combined with some mid-February price increases to offset inflation, margins were up 90 bps sequentially…

… tracking towards management’s 15% 2030 target, driving a big beat on EPS, and pushing MFI’s valuation back to the long-term average.



