How we make money
We connect Canadian issuers with investors
We help select Canadian companies reach thousands of long-term investors traditional brokers typically miss. Today, this takes two forms: sponsored placements and sponsored coverage (both described in the sections below).
The effectiveness of investor marketing is entirely dependent on the level of trust between the reader and the writer. That shows up in the clients we work with, the style of coverage we provide, and our aim to bring transparency to the industry.
How we make money
We connect Canadian issuers with investors
We help select Canadian companies reach thousands of long-term investors traditional brokers typically miss. Today, this takes two forms: sponsored placements and sponsored coverage (both described in the sections below).
The effectiveness of investor marketing is entirely dependent on the level of trust between the reader and the writer. That shows up in the clients we work with, the style of coverage we provide, and our aim to bring transparency to the industry.
Sponsored Placements
A message from our partner to you
Companies use sponsored placements to share corporate updates, educate investors, and bring awareness to their products. The message comes from them, but the quality of our partners keeps things credible.
More information:
What do you see
Sponsored placements are distributed through our newsletters on a black background, with clear text indicating which company has sponsored the segment. They have a title and image that summarize the message, text that goes deeper, and a button that sends you to the most thorough source of information.
How is it priced
Pricing for sponsored placements is dictated by a number of factors including the audience size, quality, and level of engagement. The easiest way to think about it is that there’s a going market rate for investor awareness that we charge.
Who controls editorial
Prior to distributing a sponsored placement through our newsletters, our partner must approve the content of the placement. We reserve the right to deny a placement if we feel it’s misleading in any way.
Why partners use it
Using sponsored placements is a cost-effective way for a partner to deliver a message at scale to a sophisticated investor audience.
What’s in it for you
By allocating a small section of our newsletters to a sponsored placement, we can keep providing high quality Canadian market research to you for free. Because we’re selective on who we partner with, many of these sponsored placements should also be relevant to you as an investor.
Sponsored Placements
A message from our partner to you
Companies use sponsored placements to share corporate updates, educate investors, and bring awareness to their products. The message comes from them, but the quality of our partners keeps things credible.
More information:
What do you see
Sponsored placements are distributed through our newsletters on a black background, with clear text indicating which company has sponsored the segment. They have a title and image that summarize the message, text that goes deeper, and a button that sends you to the most thorough source of information.
How is it priced
Pricing for sponsored placements is dictated by a number of factors including the audience size, quality, and level of engagement. The easiest way to think about it is that there is a going market rate for investor awareness that we charge.
Who controls editorial
Prior to distributing a sponsored placement through our newsletters, our partner must approve the content of the placement. We reserve the right to deny a placement if we feel it’s misleading in any way.
Why partners use it
Using sponsored placements is a cost-effective way for a partner to deliver a message at scale to a sophisticated investor audience.
What’s in it for you
By allocating a small section of our newsletters to a sponsored placement, we can keep providing high quality Canadian market research to you for free. Because we’re selective on who we partner with, many of these sponsored placements should also be relevant to you as an investor.
Sponsored Coverage
Our research, designed to improve investor understanding
Companies retain Bullpen to conduct in-depth, independent research designed to educate investors. Our partners in this business are looking to attract long-term shareholders and believe the truth is the best form of marketing.
More information:
What do you see
Sponsored coverage is distributed natively through our email channels, in PDF format to research aggregators, and to our website in various formats. In all instances of sponsored coverage, disclosures are present at the top of the content to inform the reader of our corporate relationship.
How is it priced
Pricing for sponsored coverage is dictated by a number of factors but is primarily driven by the amount of time spent conducting research by Bullpen and the level of distribution the published research receives.
Who controls editorial
Like in traditional research, Bullpen will communicate with company management to ensure that our work is factually accurate, but Bullpen retains complete editorial rights to all sponsored coverage.
Why partners use it
Using sponsored coverage is a great way for a partner to have its company or fund be broken down by equity research professionals and put on display for a large investor audience to see. By focusing on the company instead of the stock and on education instead of promotion, sponsored coverage can attract long-term investors who understand and like the company.
What’s in it for you
We have extremely high standards, which shows up in our sponsored coverage clients and in the quality of our work. In many cases, our research will provide investors with a more in-depth understanding of the company or product than anywhere else. The effectiveness of sponsored coverage for our clients is tied directly to the level of trust we have with our audience, ensuring the accuracy and educational value of our content remains our top priority.
Sponsored Coverage
Our research, designed to improve investor understanding
Companies retain Bullpen to conduct in-depth, independent research designed to educate investors. Our partners in this business are looking to attract long-term shareholders and believe the truth is the best form of marketing.
More information:
What do you see
Sponsored coverage is distributed natively through our email channels, in PDF format to research aggregators, and to our website in various formats. In all instances of sponsored coverage, disclosures are present at the top of the content to inform the reader of our corporate relationship.
How is it priced
Pricing for sponsored coverage is dictated by a number of factors but is primarily driven by the amount of time spent conducting research by Bullpen and the level of distribution the published research receives.
Who controls editorial
Like in traditional research, Bullpen will communicate with company management to ensure that our work is factually accurate, but Bullpen retains complete editorial rights to all sponsored coverage.
Why partners use it
Using sponsored coverage is a great way for a partner to have its company or fund be broken down by equity research professionals and put on display for a large investor audience to see. By focusing on the company instead of the stock and on education instead of promotion, sponsored coverage can attract long-term investors who understand and like the company.
What’s in it for you
We have extremely high standards, which shows up in our sponsored coverage clients and in the quality of our work. In many cases, our research will provide investors with a more in-depth understanding of the company or product than anywhere else. The effectiveness of sponsored coverage for our clients is tied directly to the level of trust we have with our audience, ensuring the accuracy and educational value of our content remains our top priority.