Kits Eyecare (KITS) fell as much as 10% after its co-founder and COO transitioned to an advisory role, which brought in a big bid to end the day down 5%…

… as investors placed bets that the selling was overdone. On a fundamental basis the business has grown substantially, with revenue nearly tripling since its IPO…

… even with some recent deceleration weighing on the share price, which rebounded in Q3 based on preliminary results calling for revenue at the top end of guidance.

With a mid-20s run-rate growth target for the next few years supported by 8-10% growth in online eyecare…

❝

We're still looking at 25% as a growth target for this year. And I expect, in that neighborhood every year is a bit different, but I expect it'll be similar in 2027 and 2028. That might sound high for some considering this category grows at 2% to 4% every year, the optical category. But what we see is online, underneath that 2% to 4% in the category online, from the numbers that we've seen, is growing around 8% to 10%

Joe Thompson (co-founder and then COO) - June 2026 Small Cap Discoveries call

… the company is transitioning to an operating leverage story, as the next step turns towards flowing revenue down through to the bottom line…

… and drive expansion towards management’s longer term 15% EBITDA margin target.

❝

The plan is going to grow the Gross Margin line, continue to grow revenue and hold the expenses to get us over 10% adjusted EBITDA on the way to 15%.

Joe Thompson (co-founder and then COO) - June 2026 Small Cap Discoveries call

With active customers and repeat revenue scaling steadily, Kits appears to be delivering against its top-line growth algorithm to get there…

… so it’s a matter of execution from here, which should drive investor confidence and multiple expansion over time if they can deliver.

About Bullpen: Bullpen Finance Inc. publishes content on Canadian markets and provides paid research coverage of select Canadian issuers. Bullpen is paid in cash by covered issuers, does not accept stock or options, does not hold positions in covered securities, and does not conduct investment banking business. Bullpen and LodeRock Advisors Inc. are affiliated; LodeRock provides investor relations services to issuers, some of whom are covered by Bullpen Research. When a post discusses a covered issuer, a specific disclosure appears at the top of the post. This post is published for general information purposes. It is not personalized investment advice and is not tailored to any individual reader’s circumstances. Bullpen is not a registered investment adviser or dealer. For full disclosures, including analyst certification, jurisdictional statements, and conflict of interest policies, please see our Legal & Disclosures section on our website.

You might be interested in…