Yesterday was a historic moment for the Canadian men’s team…

… and with the last World Cup driving a >10% increase in bar and restaurant spend, a number of Canadian companies could benefit too. Boston Pizza (BPF-U) is an easy choice, whose same-store growth has been hanging in there…

… while SIR Royalty (SRV-U) is an under the radar pick, with ~60% of its revenue tied to 35 Jack Astor’s locations in the GTA (it also owns Loose Moose & Duke’s… IYKYK).

If the 2010 Winter Olympics are a good precedent, any World Cup windfall these companies see should be short-lived…

… leaving them to contend with what’s been a challenging environment for drinking in recent years.

With their YTD performance roughly on par with the index, let’s see how they perform in the back half of the year.

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